The Gerber Generation Photo Search Sweepstakes 2012 (Expired)

July 18, 2012 | Leave a Comment |
The Gerber Generation Photo Search Sweepstakes 2012

Enter your child in the Gerber Generation Photo Search Sweepstakes 2012 for a chance to win a Grand Prize of $50,000 cash for college tuition, and the opportunity for your child to appear in Gerber advertisements! You also have the chance to win to one  of 6  ‘Milestone’ awards of a $10,000, 10-year term Gerber Life College Plan!


Enter the Sweepstakes

Official Rules

Start Date:
July 16, 2012

End Date:
August 26, 2012

Open only to legal residents of the fifty (50) United States and the District of Columbia who are of legal age of majority in their jurisdiction of residence (and at least 18) and are parents or legal guardians of a child (or children) who is (are) between one (1) day old and forty-eight (48) months old.

Entry Limit:
Limit one (1) valid Submission per Milestone Category per participant.


One (1) GRAND AWARD: The recipient will receive (i) a $50,000 cash award which can (but is not required to) be used toward recipient’s child(ren)’s college education; (ii) a $15,000 cash award for any purpose; including any taxes that may be associated with award acceptance; and (iii) the opportunity for the recipient’s child(ren) who was(were) featured in the submission to appear in one or more future Gerber advertisements, including travel expenses to any related photo shoot for child(ren) and two parents or legal guardians. Approximate Retail Value of Grand Award is $70,000.00.

SIX (6) MILESTONE AWARDS: ONE (1) PER MILESTONE CATEGORY: Each eligible Milestone Award recipient will receive (i) a $10,000, 10-year term Gerber Life College Plan, which is an individual endowment insurance policy, available to US residents 18-75, issued by Gerber Life Insurance Company, and (ii) a cash award of $4,150 which may be used for any purpose. Gerber Life Insurance Company will pay the premium for the awarded Gerber Life College Plan. Approximate Retail Value (“ARV”) of each Milestone Award for policies held to the ten (10) year maturity is $14,150

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